Why Should I Vectorise My Logo Design?

January 30, 2019 / Justin Widdop

The logo is possibly the most integral visual feature of any company’s branding. It is in fact the face of your business. It’s a design that’s on everything from website, to billboards, to business cards.

So essentially, you want your logo to be on lots of designs and more than that, you want it to make an impact. This means it must be built in a good-quality format and not be blurred or skewed in any way. When we design logos for our clients, we design in the best format, vector files aka EPSs (encapsulated postscript).

Here’s why…


When having your logo designed you should always insist on a vector file. Why? Well… a vector is an image graphic that is not made up of a pixel grid, but a series of paths. A path can be a line or polygon but because they don’t comprise of pixels, they never look blocky or blurred.

Unlike raster graphics, which use pixels (like JPEGs and PNG files), vectors use these various paths to make up the image. In short, vectors provide a flexibility for image manipulation that rasters just don’t. You can blow it up to any size without it pixelating or being poor-quality; the edge will stay smooth and sharp. Scale is not an issue.

This is brilliant for designers because it means that a logo vector (or any other vector for that matter) can be resized any which way. They can be created small enough for use on business cards and at the same time, be stretched out large enough for billboards. There’s so much more scope and yet no downgrade in quality.


On the same note, it’s save-out can be in almost any file format (JPEG, PNG), colour profile (CMYK, RGB) and size (pixels or DPI). It’s like a master copy for all image types.

When having a logo designed, it's not about having one limited logo created, but it's about having a logo in all file formats that can be adjusted for anything!


What we're saying is, it’s all about versatility. Vectors work for every eventuality.

Choose Purple always provide logo designs in various formats (as mentioned above) but they all actually span from the original EPS (vector). Unlike the rest of the file formats, the EPS is good for both print and online, and can be changed at any time, so ensure you have one and you’ll be covered.

In summary - vectors are versatile, sharp and re-sizable, so totally worth the money and while other companies may not offer them, you need to make sure you find one that does.


Choose Purple are a graphic designer located in Worksop, near Sheffield. If you’re looking to invest in high-quality corporate design, contact our team today.

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