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Lead Magnets

Quality lead magnets that educate and attract

Turn your website visitors into high-quality leads with professional resources.

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Why your business needs a Lead Magnet.

Build Your Email List. It's the most effective way to capture contact details from people interested in your services.

Demonstrate Authority. Providing a high-quality resource proves you know your stuff before contact even occurs.

Reciprocity. When you give away something valuable, prospects are far more likely to choose you when they are ready to buy.

Targeted Leads. A well-designed lead magnet attracts the right kind of customer—people actually looking for the solutions you provide.

Automation. Once created, your lead magnet works 24/7, generating leads for your business while you sleep.

Brand Awareness. Every time they open your PDF or use your checklist, they see the brand front and centre.

Want to know more about lead magnets?

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Strategy that converts visitors

Most people who visit your website aren't ready to buy immediately—but they are ready to learn. If they leave without giving you their contact details, you've likely lost them forever. A high-converting lead magnet is the "bridge" that turns a casual browser into a warm lead.

From eBooks and "how-to" guides to checklists we handle the full process. We combine copywriting with professional design to create a lead magnet that builds trust and positions you as the expert in your field.

We don't do "fluff"—we create content that is relevant and designed to move the prospect one step closer to a purchase.

Stand out with professional design

First impressions matter. If your lead magnet looks like a basic Word document, it reflects poorly on your brand. Our design team creates high quality PDFs and digital assets that look professional on any device. We use your brand colours, professional typography, and high-quality imagery to ensure your resource feels premium. When your lead magnet looks expensive, your advice carries more weight.

Getting you found (and downloaded)

A lead magnet is useless if nobody finds it. We help you integrate your new asset perfectly into your website. Whether it's a "pop-up," a dedicated landing page, or a call-to-action at the end of a blog post, we ensure it's positioned for maximum downloads.

Our Reviews

Excellent
Choose Purple5.0
Based on 105 reviews
Lance Bradley
2 weeks ago
We've had our website for The Northern Rubber Company Ltd designed and built by Chose Purple, and the experience has been excellent from start to finish. Justin took the time to understand our business, our industry, and the way our customers interact with us, and it really shows in the final result. The site is clean, modern, and easy to navigate, with a professional look that reflects our brand perfectly. Performance has been great too — fast loading, mobile‑friendly, and technically solid. Any tweaks or updates we requested were handled quickly and with real attention to detail. Overall, the service has been reliable, friendly, and highly professional. We’re genuinely pleased with the finished website and wouldn’t hesitate to recommend them to anyone looking for quality design and a smooth, stress‑free process. Lance Bradley (MD) Northern22Rubber Ltd
Michael
3 months ago
From first contact right through the process, Choose Purple offered insigh & advice. We are very happy with the finished site, and look forward to developing it further. Would strongly recommend the team.
Tracey McVann
4 months ago
Great to work with
Dean Roberts
4 months ago
I wanted to move my website & was recommended Choose Purple by someone who had moved site to them, must say they were fantastic to work with. Justin and Rob were both incredibly efficient, communicative, and delivered exactly what was promised. The whole process was smooth from start to finish, and everything was clearly explained with no hidden or made up charges — a refreshing change compared to some companies out there. Highly recommend if you want reliable, honest web development with good results.
Jas Jawanda
9 months ago
Great service from Justin on his team as we re-branded, the team was able to provide a cost effective, website solution and create some amazing new logos for us
Jamie Moore
9 months ago
Excellent work from Justin, Rob and the team. They were engaged with our priorities from the beginning and creative in achieving our objectives. No detail was too minor. Highly recommend for their engagement, attention to detail and responsiveness.
Peter Wilson
9 months ago
Rob, Justin, thanks so much for all your work on this - understanding the objectives and complexity and making it all work and come together so well - v pleased with the result! - thank you.
Richard Holtom
9 months ago
We’ve used Choose Purple for several website builds and ongoing support, and they’ve always been excellent. The team is friendly, helpful, and quick to respond to any queries. Highly recommend them!
Gemma Feek
9 months ago
I’ve been working with Choose Purple for several years now, and their service has been brilliant throughout. They jump on things straight away and resolve any issues immediately. Highly professional and reliable — I would strongly recommend them!
Crisyn Braines
10 months ago
Choose Purple have hosted my emails etc for a few years now and have always been approachable and very helpful when I've needed support, Rob in particular has been exceptionally helpful. Thank you - Team Incognito!
Towing & Trailers
10 months ago
Excellent company to deal with that sort problems swiftly. Nothing is too much for these guys.
Patrick Bayliss
10 months ago
Anyone starting a new Business, knows that it can be intimidating and stressful. We also know the importance of a well made website. I've had some very negative experiences with website design in the past and going into this I was a little sceptical to say the least. I'm happy to report that my scepticism was unfounded. After an initial consultation over a Teams meeting, the ball was rolling. Outside of providing artwork for the site and some product information, everything was handle for me. Justin and Rob were professional at every stage, the system used to upload your ideas and artwork, is easy to use and nothing ever seemed to be a problem. If I had a question or concern, I was answered promptly and advice was given. I can honestly say that as someone who wanted to support a local business, that I'm glad I chose Choose Purple. If you are thinking of starting a business and need a website, seriously consider them. You will get a well managed project, a timeline of key milestones to be hit and you will get plenty of support on how to manage your website. Looking back, this was the least stressful part of starting my business. I'm happy with what I have, I have the confidence to change and update my site and I also feel that I have somewhere there who knows me. Many thanks again Justin and Rob!
Gary Leone
11 months ago
A digital marketing company on another level to rest !! A great professional company that are very approachable and they feel like part of my team, credibility and reliability are something I have previously failed to find with our previous "specialists" however with choose purple I am at ease and you have taken care of everything. An honest, what it says on the tin team that provide results, many thanks to the choose purple team !!!
Carly Clyne
11 months ago
Fantastic company to work with. Rolled out a new website for us with no issues. It looks great, lots of positive feedback - Thank you Jason and Rob.
David Haigh
1 year ago
We used Choose Purple to update our website, they worked very creatively with our brief to produce a great website that has resulted in more traffic on our pages and some great feedback from customers. Justin and Rob were great in making any changes promptly and we was able to resolve any issues effectively. I would highly recommend Choose Purple.
Excellent professional and personal service. Highly recommended.
Wayne Colley
1 year ago
We moved our website to Choose Purple, they made the process simple and easy. They also did all the updates we needed. Would highly recommend them!
Edward Crook
1 year ago
Jenny Woolhouse
1 year ago
Justin and his team at Choose Purple designed our website and we are so happy with the result, our new clients are too found it very informative. Also if I have any queries they have excellent support staff. Highly Recommend Choose Purple.
Robert Lopez
2 years ago
Having worked with Justin and his team to set up a new company website, from the start of the concept to the live design, everything was so easy and streamlined. Every stage was explained fully, and every scope of the design was shown as the project moved forward. I would recommend Choose Purple for a web design, as it was a 100% positive experience.
Neville King
2 years ago
Justin and his team at Choose Purple are super friendly and experts in their field. I am a complete novice with SEO and website work but it was explained fully and in a language that I understood. I was made to feel at ease instantly with the work and price being agreed over a period of time. Since the turn of the year Justin and his team have been on hand at every phone call, have kept us up to date regularly and we have seen the results from the work bare fruit already. I'd like to say don't use them because they will get too busy and my personal service would suffer but that would be unfair :) They really are a super team and fully recommended.
Jamie Tryner
2 years ago
We recently used for the design of our new website. From the initial meeting with Justin through the design phase with Rob nothing has been too much hassle. We are delighted with the final outcome and would happily recommend Choose Purple to anyone.
Roy Rollings
2 years ago
We used Choose Purple to create a brand new website for our law firm. At the beginning we were not exactly sure how we wanted the finished result to look, so with the help and guidance of Choose Purple we went through a very helpful scoping exercise. As the project evolved more and more input was needed and Choose Purple were there to respond to us every step of the way. The finished result is even better than I expected and I would happily recommend them to anyone looking to upgrade their website. We scrapped our old one entirely and wouldn't change anything about the process. Thank you for your work!
Frankie 04
2 years ago
Justin and his team provide great service and explain and all times what’s happening with your website /email set up etc , SEO ,
Lucy Ruthnum
2 years ago
Choose Purple worked on the complete redesign of my website and I've never been happier with it. I had a broken theme on there that caused my traffic to tank and they worked closely with me to create the website of my dreams designed to meet my goals. I recently had some amazing compliments on my branding and website design from clients who said that it had made my brand really stand out, so thank you to the team for their hard work and ongoing support.

Lead Magnet Frequently Asked Questions

This depends on your audience! Sometimes a simple "5-point checklist" works better than a 20-page eBook. We’ll help you choose the format that your customers are most likely to download.

Yes. Unlike many copywriting agencies, we provide the full service. You get a completely finished, branded PDF file ready for distribution.

Absolutely. We can work with your email software (like Mailchimp or ActiveCampaign) to ensure that when someone signs up, the lead magnet is delivered to their inbox automatically.

It should be as long as it needs to be to provide value, and no longer. Our goal is to make it "consumable"—we want people to actually read it, not just save it to their desktop and forget it.

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Choose Purple

Choose Purple are a website design agency in Worksop covering Worksop, Retford, Doncaster, Mansfield, Chesterfield and surrounding areas. We design award winning websites helping your business to stand out and win more clients.

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