SEO (Search Engine Optimisation) is one of the most hotly debated subjects within the digital world.
Every business wants to appear higher up the Google rankings and I am sure yours is no different. However, making that happen is not so straightforwards.
We have heard it said more than a few times that SEO is dead. Its time is up! With Facebook and Google Ads now helping you target your ideal audience, is there still room for SEO within the digital world?
Our answer to that is a definite yes! There is plenty of room for it and SEO is 100% not dead BUT it certainly is changing. There is no exact formula or magic wand that you can wave to get perfect SEO results and if someone tells you that there is, then think twice. There's no room for keyword stuffing and you certainly can't outsmart Google. However, there are some things that every business can put in place that can help them with their SEO and Google ranking.
So here are our 5 things you can do to help your website.
1. Utilise local
If you operate within a geographical area, then this can be of real benefit when it comes to SEO. It's much easier for you to be found using keywords locally than it is if you were targeting the whole of the United Kingdom. So we'd encourage you to mention the area within which you operate as much as you can across your website. The more you mention it, the more chance you have of being found. If this can be done on the front end of the website, in terms of the content that people see, and also the back end, then it really will benefit you.
Another tip, is to ensure you have a Google+ page, known as Google My Business. If you can add this, then this is really going to help you. When this is done have some of your clients review you on Google and this again will also help you.
2. Blog away
We would encourage every business to have a blog on their website. This means that every time you add a post, you add fresh searchable content to your site. If each blog post then contains your keywords this is going to help your rankings.
Every time you're adding a page, you're adding fresh keywords and fresh content. Google love this!
3. Get responsive
It's no longer an option whether you have a responsive website or not; it’s an absolute necessity. If your website is not responsive, in other words doesn't work correctly on mobile and tablet, then Google will not be your friend. So make sure your website is responsive. If not, it's time to do something about it, and quick. Simple as that!
4. Speed counts
Again Google will not be happy with you if your website is too slow. Your website pages must load within under five seconds. If not, you're in trouble. Ideally you want to be aiming for around the three second mark. If your website is not loading as quick as it needs to be, then maybe speak to us, and we'll be able to point you in the right direction.
5. Create backlinks
Backlinks are links to your website from other websites on the internet. The more backlinks you can have, and the better the backlinks then the more it is going to help your SEO. It's worth every business spending a few hours adding your website to online directories like yell.com. All these backlinks will help you in terms of ranking higher up the Google rankings.
If you need help with your website SEO, we offer a free SEO health check. We'll tell you how your website is ranking, what it's doing well at and what it maybe needs to change to improve. This is completely free of charge, and you can claim your free SEO health check here.
If you need help maximising your online presence, then speak to the team at Choose Purple. From website design, to full digital marketing strategies, we can work you to take your online presence to the next level. Tell us about your project here.