10 Online Marketing Mistakes Small Businesses Make (Part Two)

August 29, 2014 / Justin Widdop

A few days ago we blogged our first 5 of 10 online mistakes small businesses make, here are the second 5.

  1. Getting a Friend of a Friend Involved

    I cannot tell you how many times we hear “my mate knows what he is doing with websites, so he is going to do it for us”. If your friend is a professional designer then great, if not then is that truly the best idea for your business?

    I enjoy playing football but compare me to a processional and there is going to be a big difference. The same applies to a website design. If you want a professional website that gives you a professional image then don’t cut corners. Call in the professionals.

  2. You are on the Wrong Platforms

    There are a number of popular social media platforms but that doesn’t mean you have to be on them all. In fact it’s probably best that you aren’t. It’s far better to be on one or two platforms and really engage than being on four and spread yourself too thin. Depending on what your business provides determines which platforms are best for you to be on.

  3. A Lack of Update

    It’s so frustrating to visit a website and find that it’s three months out of date. Or when you look at someone’s twitter account or blog and it was six months ago that they posted. It does not look good for you or your business.

    Make sure that you post consistently on the platforms you have chosen to be on. It's better not to be on a platform that to be constantly inconsistent.

  4. Not Tracking Data

    There is lots of data that you can use to track how your business is performing online. For your website you can use Google Analytics. It can tell you how many people are visiting your site, where from, how long they are staying and much more.

    The same applies to your social media. Make sure you keep track at least on a monthly basis of how you are performing. You can then use that data to tweak what you are doing to maximise your effectiveness and results.

  5. Not Assigning Budget

    There are so many different areas that you can put your money into for your business. Staff, buildings, new products, training and the list goes on. Make sure you at least allocate a small budget to your online marketing each year. If you do this correctly then you will get a great return on your investment.

    Whether it be a new or improved website or social media management setting a budget each year is going to help you grow your business.

So there you have it. 10 mistakes that are so easy for your business to make. If we can help you with your social media or website then do get in touch. We would love to talk to you.

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