Search Engine Optimisation

Is your website just
gathering online dust?

Every website needs to win you more business but to do that it needs to be found. A pretty website that is not being found is a problematic website. It cannot be just about looking good online; results have to be the focus. Search engine optimisation helps you to reach more people based on the services you offer and the locations you work in.

As SEO experts we are here to help you win the battle over your competitors and get you found first. Ranking high up the search engines for the right words in central to you generating more leads for your business.

Is your website getting found?
No? It’s time for a change.

Search Engine Optimisation

What is SEO?

SEO stands for Search Engine Optimisation and is simply described as helping your website get found higher up the search engine rankings based on your keywords. By getting your SEO strategy right you attract more traffic to your website and therefore win more business.

As a Worksop SEO agency we can help formulate an SEO plan that will help you achieve your business goals.

Search Engine Optimisation

Do you need SEO?

More often than not if you want to be found on search engines for what it is that you do then SEO is a must for your website. It will help the likes of Google increase your ranking and attract you more traffic. For example, if you are a website designer in Sheffield you want to be found for people that are searching for a website designer in Sheffield. It really is as straight forwards as that.

SEO is crucial as part of your on-going marketing when it comes to bringing in more organic traffic and visitors to your website.

SEO is crucial as part of your on-going marketing.

SEO is crucial as part of your on-going marketing.

WordPress Designer in Sheffield

68%

of online experiences begin with a search engine
WordPress Designer in Worksop

93%

of global traffic comes from Google search, Google Images, and Google Maps
Website Design in Chesterfield

53%

of all website traffic comes from organic search
Search Engine Optimisation

Our SEO approach.

1PROJECT AGREED

Once we have discussed your requirements, we will quote you for your project. Upon your acceptance, we can then on board you as a new SEO client.

2KEYWORD RESEARCH

Your keywords are vital to your SEO success so working with you to decide on these is a vital component to a successful SEO strategy.

3TECHNICAL FOUNDATIONS

If your website is not fully working as it should and not give the users a good experience, then Google are going to pick up on this and be reluctant to lift your rankings. As we also have a team of in-house website developers, we can professionally audit your website and ensure the technical improvements are made.

4CONTENT

The content on your website is very important to Google and they put great importance on the quality of this. It is important that the current content is reviewed and optimised along with high value content added to the website.

5LOCAL SEO

To help attract more traffic work needs to be done on your local Google placement. Our team will work through what is needed here to help give you more traction.

6REPORT

Naturally, you want to see the work that is being done and what difference it is making. Our reporting allows us to offer you full transparency to ascertain how effective the SEO work is being for your business.

It’s time for us to move
towards website success.

Search Engine Optimisation

Frequently Asked Questions in SEO.

Why should I choose to work with Choose Purple?

Backlinks are extremely valuable when it comes to SEO. They represent a “vote of confidence” as one website is willing to send their traffic to another.

This said, our advice is not to trust link building providers but instead only rely on reputable, full-service SEO agencies to perform planned and targeted link building campaigns, which simultaneously monitor the impact.

It is imperative to follow Google’s strict guidelines when it comes to link building. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

Are keywords important for SEO?

Search engines are getting cleverer to understand user intent and their guidelines advise to write for the users, rather than for search engines. However, data from keyword research can reveal extremely useful information about consumer search habits which can make a huge difference in your website traffic.

How long does it take to start ranking?

It really depends on your competition and the authoritativeness of your website. The less competitive your niche is and the higher your existing domain authority, the earlier we will start seeing positive results.

We are confident in our SEO strategies and in general, we will start to see organic traffic and conversions growing after approximately 4-6 months. It is important to note however that SEO is never ‘done’. It is an ongoing process that must be maintained in order to benefit from long term success.

How do backlinks help SEO?

Backlinks are extremely valuable when it comes to SEO. They represent a “vote of confidence” as one website is willing to send their traffic to another.

This said, our advice is not to trust link building providers but instead only rely on reputable, full-service SEO agencies to perform planned and targeted link building campaigns, which simultaneously monitor the impact.

It is imperative to follow Google’s strict guidelines when it comes to link building. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

How does SEO help to boost sales?

Google is subject to over 3.5 BILLION searches every single day and this figure is only increasing. When people require a new product or service, Google is more often than not their first stop.

It is our job to put you at the forefront of these searches. Our robust SEO strategies aim to position your website as high as possible on the SERPs (Search Engine Results Pages). Our strategy will focus on your key service pages, utilising a double-edged approach.

On one hand, we will get these pages ranking for high quality, often high volume, search terms. On the other, we will create informational content to support these key pages which will capture search terms of users slightly higher up the funnel, who are further from making a final purchase decision, before driving them towards the end of the funnel.

This multi-faceted approach has proved successful time and time again and we would love to set up a meeting and discuss how we can implement this for you.

How much does SEO cost?

SEO for medium companies with little competition looking to define their digital marketing strategy cost from £2k to £4k to set up the strategy and a monthly fee of £1,5k – £2k.

High-End SEO for companies with high traffic volumes and strong competition are usually more expensive with a set up of £8k-£10k and a +£6k retainer.

This said, we offer a range of bespoke packages and can cater to most business sizes. Just get in touch with us to discover how we can best support you.

Can you guarantee results?

“We can guarantee page 1 rankings in 3 months.” Within SEO, it is an incredibly frequently used line. One that, put simply, is not true.

No one can guarantee particular rankings, no matter what an agency may claim. There is a whole host of varied factors affecting organic rankings – far too many to deliver any concrete guarantees.

What we can promise, however, is that we will do all we can to deliver your business a comprehensive organic development plan that will grow your organic visibility over time. We have the results to prove this and you just need to take a look at our raft of case studies to see how we can help grow your business.

How does the process start?

We generally like to kick off the SEO process with a comprehensive meeting between both sides, which would involve the SEO team from our side and your personal account manager, as well as the relevant parties from your side.

Our flexibility means that we are happy to conduct a kick-off meeting wherever suits you best. This can be at our office, your office, or even via video call if a face to face meeting is not possible.

This allows us to ask as many questions as possible, in order to gauge a thorough understanding of your business and its products/services. Consequently, we are then able to position your business as accurately as possible from an organic perspective.

How do you report on progress?

We believe that accurate and informative reporting is essential to long term success and maintaining a healthy relationship.

At Choose Purple we like to create personalised live dashboards via Google Data Studio. This means that we will deliver in-depth monthly reports covering every aspect of our work – complete with commentary. Furthermore, you will be able to access the dashboard at your convenience, in order to check up on progress.

Do you only work within the UK?

Not at all! We work with a huge range of clients from across the globe, spanning from New Zealand to the Middle East.

We also work with a conglomerate of European digital agencies and as a result, have access to an abundance of native speakers, allowing us to produce expertly curated local content.

Can you help with website migrations?

Yes! Our status as a full-service digital agency means that we regularly build new websites and redesign existing ones. As a result, our SEO team is incredibly experienced when it comes to site migration. It is in fact one of our most regularly encountered tasks.

While website migrations can often be a daunting prospect, we have developed a tried and tested process over the years that allows seamless migrations. We ensure that the vast majority of rankings and traffic numbers are maintained, with all technical bases covered.

Email Us: hello@choosepurple.co.uk
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