Why is my website struggling to get results?

December 21, 2018 / Justin Widdop

Let’s get straight to the point – your website is meant to get you results. It’s supposed to generate leads, sales and enquiries which in turn will help you grow your business.

If you are targeting a Doncaster audience, then your website should be reaching that audience and encouraging potential clients to pick up the phone to you or make a purchase. The same applies if you are trying to reach a national or even an international audience.

Is your website doing this?

If not, then maybe it’s time to look at your online presence and ask why is it not generating what you want it to?

Your website might be struggling for the following reasons…

Incorrect design

Looks are not everything (or so I tell myself) but they are important when it comes to your website. You need to have a site that you are proud of and that looks great. It’s the face of your business and let’s be honest… we all want a good-looking face, don’t we?!?

Your website should be one of your main marketing tools, so ensuring it looks professional, clean and creative is important. It needs to represent the quality of your business because your website says something about you. A poorly designed website that is stuck in the dark ages is not saying positive things to your potential customers.

Some tips for your website design are:

  • Use big and eye-catching imagery
  • Keep the design clean and uncluttered
  • Ensure it’s fully responsive so works across all mobile phones and tablets
  • Don’t cram everything together, utilise the space
  • Use easy to read and simple fonts
  • Keep it light (not too dark and depressing)
  • Ensure it is on brand and matches the rest of your marketing materials
Complex navigation

People want it and they want it now. I am the same and I am pretty sure you are too.

If I cannot find what I am looking for in a few seconds, then I am out of there and so are your clients. Your website visitors need to arrive on your website and within one or two clicks or one or two seconds find what they are looking for.

Don’t create a maze of a website where they are struggling to find their way around. Ensure your website makes navigation simple. Have a clear menu structure that shows what is available for your potential clients.

No marketing plan

It’s all ok having a good-looking website but if no one is doing business with you through it then what is the point? Your website should be your number one marketing tool. It should be showcasing your business and generating you leads and sales. Is yours doing that?

The first marketing question you need to ask about your website is, who is your target audience? Who are you trying to reach?

For example, if you are a local Doncaster business looking for Doncaster people then create a website that appeals to them. Focus right down and think who they are, what do they want and ensure your website appeals to that audience and their thinking.

Also, always tell your website visitors what they need to do next. If they read about one of your service or products don’t just leave it there, tell them what you want them to do next. Is it make a purchase? Is it arrange a meeting? What is it? Here’s the truth – if you don’t ask then you won’t get, so make sure your website has plenty of call to actions.

The missing Google factor

Getting found on Google is one of the greatest challenges for most businesses. Everyone is battling and fighting to get to that sacred first page but there are only so many spaces so who will survive?

The reality is, whether you are targeting the local Doncaster area or the entire universe, the higher that you can climb the Google rankings the more people will find you. Have a read of our recent article on Why am I struggling to get found on Google? which is full of advice and tips on helping you get your website found.

Every website should be getting results, its why they exist. It’s no good just having a website for the sake of it, you need one that works for your business. This is where we step in. We work with Doncaster businesses and businesses across the UK in designing and creating websites that generate results. If you would like to discuss your website project or what can be done to improve your website presence, then do get in touch with us here.

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