Why am I struggling to get found on Google?

December 21, 2018 / Justin Widdop

Every business wants to get found on Google and the race is on in your industry to do just that. You can be sure that you competitor based down the road in Doncaster is trying to appear higher up the Google rankings than you. The question is, when a potential customer goes online to search for your service or product wo do they find, you or them?

Getting found on Google is one of the most important aspects of marketing that you need to consider for your business. Whether you are targeting the local Doncaster area or the whole of the UK, the more you climb the Google rankings the more customers you will find.

As a local Doncaster website designer, we work with clients both locally and across the UK to help them get found. The truth is there are so many factors that go into where you appear on Google and below are just some that might help you understand why you are not getting found on Google.

Your website content

More than ever before the content on the pages of your website play a huge part in the success or failure of your SEO. If the text on your website is not correctly written and optimised, then you are going to struggle to get found.

For example:

If you are a website designer in Doncaster and you want to get found for those keywords, then what do you think needs to be found in the copy on the website? You got it! Website designer in Doncaster.

Now, you can’t just take your keyword and plaster them all over your website without it making any sense. This is called keyword stuffing and Google will penalise you. Always make sure your content is well written and using good and proper English, but it must be using the keywords that you want to be found for.

SEO optimisation

Every website has two aspects to it. The front end and the back end. The front end is what everyone sees, and the back end is what website designers like us see. This is where all the pages, information and coding is found.

As well as ensuring your front end is optimised you must also ensure the back end is too. They both play their part. There are so many factors that go into the optimisation of the backend of your website, some of it quite complex and other aspects a little simpler.

Again, you need to ensure that your keywords are in the right places on the back end of your website such as in your meta descriptions and your alt tags, but there is much more to be done here.

If you are unsure of how to do this, it is much better to get a professional to take care of this for you.

Your website speed

Google are interested in the speed of your website and the amount of time it takes for a page on your website to load. This plays a part in where Google will rank you.

You need to ensure your website pages are loading within a maximum of 5 seconds, ideally under 3. If they are not there can be many factors that are preventing this. Again, it’s worth talking to a website designer like us to ascertain why it’s not loading quick enough and what needs to be done to fix this.

Beyond that, people are not patient and if your website is taking forever to load you can be sure they will be leaving your website very quickly.

Fresh content

Ideally you want to be ensuring that your website is kept up to date. The more that you are adding to your website with good and helpful content (ideally including your keywords) the higher you will start to appear.

Google loves fresh content and one of the best ways that you can do this is by running a blog. This gives you the ability to add helpful content for your target audience whilst ensuring you are pleasing Google.

The smaller details

There are also small details that do play their part in your Google rankings. These are a little more complex than any of the above and you need to know your way around website code to do this. You may have heard the saying “the devil is in the detail” and when it comes to SEO this is most certainly the case. To truly optimise your website, you need to ensure the more complex coding factors are covered. This is not normally a huge job but does need to be done.

Need to improve your Google ranking?

Claim your FREE WEBSITE HEALTH CHECK today. We will provide you with a detailed report letting you know how your website is doing including how Google is ranking your website and what needs to be done to improve this. It's a no brainer. Get it here.


Choose Purple are website designers located near Doncaster. If you need help to improve the results of your website then get in contact with our team here.

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