7 Reasons why your Website is Failing

February 6, 2019 / Justin Widdop

Every website should be a major asset to a company, certainly never a let-down or a deterrent towards potential customers. A website should be there to help you reach more clients and make more sales. We are sure that you want a website that maximises your online presence as a Doncaster-based business.

Here at Choose Purple we work with businesses around Doncaster and across the UK to manage and improve their websites. We want to help them succeed when sometimes they may well be failing.

We often find that the reason for website failure is down to these seven common culprits...

1. Less Than Average Design

With our society becoming ever more engrossed with the visual aspects of the modern world, it’s important that your design is right on the mark. Visitors are fleeting and if you don’t grab their attention straight off, they are gone.

Visitors will form an impression of your business in the first five seconds of landing, so if you have that wow factor, they’ll want to read through the rest. Always ensure your web designer creates a design that makes an impact.

2. Bad Navigation

When anyone visits your website, they need to be able to find what they want and find it quickly. So many websites fail because of this reason. The harsh reality is that if your website visitors can’t find what they want fast, they will go elsewhere. Always, and we mean always, make it easy for visitors to look around your site.

Simply ask yourself: what do you want your visitors to do when they visit your site and make it easy for them to do this.

3. No Responsivity

Most people in the digital age now browse the web via handheld devices, not necessarily computers. How many people do you see walking down Doncaster High Street glued to their mobile phones? It could be your website they are trying to look at!

If your website isn’t compatible with all devices, people will see your website as poorly designed and unprofessional. To avoid this, pay a website designer who goes the whole hog - tablet, computer AND mobile - and you’ll be safe in knowing that your Doncaster website is up online and optimised for ALL viewers.

4. If You’ve Got It – Flaunt It!

When selling a service, the information provided for said service has to visible on your website. Hiding your selling points is the worst thing you can do. So, flaunt your talents! Give your customers a reason to do business with you.

If you do wedding photography, fill your site with stunning images; if you do quality loft-conversions, show off those spaces. Show your customers quality work and they’ll want to do business with you and not your local Doncaster competitors.

The proof is always in the pudding so use reviews, testimonials, case studies and video testimonials. If you are good at what you do, make it clear on your website.

5. No SEO

SEO is SUPER important when it comes to your website. Without it, your Doncaster competitors are higher than you on Google and you may not even be seen by your potential customers.

If you want to be found before your Doncaster competitors, then you may well have to up your SEO game.

For us, we want to be found for keywords like website designer, graphic design, marketing… but for you, what do you want to be found for? It’s important that you know this and optimise your website around it.

6. Lack Of Content

Another thing you need is a variety of content. Lots of varied, high-quality content gets your website more attention - it grabs and keeps customers’ interest for longer. A few things worth including on your website are:

  • High quality images
  • Helpful videos
  • Added value blogs
  • Interesting news articles

Add these to your website and it will no longer be text, text, text. Instead, it’s going to be content people want to see.

7. Update

Finally, if you put up content, you have to maintain it, and regularly. You want people to revisit your Doncaster site and services, right? Give them a reason to! New, exciting content on your site such as offers, videos, blogs and case studies make people want to visit your website much more often. If website maintenance is ever an issue for you, consider contacting a web design agency like us that can help you properly manage this upkeep.


Choose Purple are a website designer located near Doncaster. We work with Doncaster based-businesses helping them design and build websites that get results. If you want to discuss a new website or would like to discuss where your current website may be lacking, get in touch today.

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