Health is important, right? At key stages of life, we must check our health to ensure everything is working as it should be. If we are going to operate at our best, then our health needs to at be its optimum.
A website is the same. Over time your website can easily become unhealthy or at the bare minimum less healthy than it used to be when it was a fresh, new website.
It is just a fact. Over time your site will not be working at maximum unless you act. There are all sorts of things that happen to your site over time, sometimes without you even knowing or noticing. Common traits are:
All this is before we talk about adding new features that are being constantly released to make your website more effective, any new content, design features and general improvements.
Gone are the days when a website can just be left to sit online and expected to get results. It does not happen. Competition is higher and fiercer than it ever has been. This all results in the fact we must work harder to win business from our website.
If your website is not doing the following, then it needs an audit…
Your website should be playing a pivotal role in your business. In fact, we would go as far to say that it should be one of your key lead generators for your business. It should be a main factor of your marketing strategy where you know it will be wining you new business throughout the year.
If this is not the case, it may be time to act and look at a website audit.
A website audit is of a similar concept to a car MOT. It gets under the bonnet of your website to ensure it is doing what it needs to do. It is an evaluation and analysis of all the crucial factors of your site. The audit will identify any issues, areas for improvement, and opportunities for optimisation, helping to make sure your website is working for your business.
A website audit should cover all the key elements of your site to include the following:
An evaluation of the overall design of your website alongside the experience your website visitors are having whilst on your website.
Are your website visitors turning into paying customers? There could be simple changes to be made that could improve this.
Is your website just another online brochure or are you truly adding value to your potential clients? This is often what separates you from your competitors.
Every website should be winning business, is yours? What can be done to improve your results?
Are there any improvements that that can be made to your website to help improve your search engine rankings?
Is your website up to speed? Website speed affects your search engine rankings so an evaluation on how your site is doing is important.
These are the key factors to any website audit but also to be looked at is:
As you can see it is detailed and looking at all the important aspects of your website. The website audit should be clear and thorough giving you a clear overview on how your website is working for your business.
Is it time to evaluate where your website is at to ensure you get the best possible results?
A Choose Purple website audit is completely free of charge with zero obligation. We will cover all the aspects we have mentioned above giving you a detailed check on how your website is doing. Once the audit is done you can use it however you best see fit.
Claim your audit here.
Choose Purple are an award-winning website agency collaborating with clients from across the UK. We cover all aspects of website design, web development and e-commerce. To speak to us about any website matter, please contact our team here.
Choose Purple are a website design agency in Worksop covering Worksop, Retford, Doncaster, Mansfield, Chesterfield and surrounding areas. We design award winning websites helping your business to stand out and win more clients.