The 6 Essential Questions You Have To Ask About Your Website

No one wants their website to simply sit online and do nothing. It’s one thing to have a website but another to have a website that helps you achieve your business goals.

We all know there are millions of websites online and yours is just one of them. The reality is that a high percentage of these websites achieve very little for the business. It’s a shop window that no one is visiting, and no one is buying from.

If you want to ensure that your website helps you grow your business, here are 6 essential questions that you have to ask about your website.

1. Is it attractive?

Websites are often described as an online shop window but who wants a shop window that is a little bit ugly. There I have said it, too many websites are ugly. They are not attractive and do not speak of professionalism.

If your website is your online shop window, then make it a good one. The chances are before your customer agree to do business with you, they first go and check you out online. The question is, what are they finding? Are they finding a clean, professional and attractive website, or are they finding a website that does not reflect the quality of your business?

Yes, websites are not all about looking good, but it does matter. Before anyone engages with you online, they will first be either attracted or turned off by the look of your website.

2. Does it convert?

Once you have got visitors to your website you don’t want them to stay there and do nothing, you want them to engage with you. Whether that be:

• Watch a video
• Complete a form
• Get a quote
• Call you

You most certainly want them to take action that all being well leads towards a sale.

So often one of the biggest things missing from websites is the lack of thought when it comes to converting a website visitor into a paying customer. All the focus is given to how the website looks and trying to get a higher Google ranking but that all falls apart if the website does not convert the traffic it does get into paying customers.

Think about when people arrive on your website and how you can get them to interact with you. Are you giving them reasons to stay around? Are there clear call to actions? Can they easily get in touch with you?

All this is important if you want your website visitors to convert into customers.

3. How much traffic does it get?

The only way your website will help you win more business is if it's attracting traffic.

There are of course many ways that you can do this. Some will cost you money, but others can be done by yourself or a member of your team.

Let’s look at some of the options:

• Organic social media – make sure you are active on the social media platforms where your target audience are present. You don’t need to be on them all, but you do need to be on some whether Facebook, LinkedIn, TikTok or Instagram.
• Paid advertising – if you want to try and generate traffic quickly then one of the best ways to do this is to invest in Facebook or Google Ads.
• Video - video is big and only getting bigger. By creating videos and distributing them over social media and YouTube you ca  give your website traffic a boost.
• Email – email newsletters or campaigns still prove effective and can help drive traffic to your website if they are creative and well put together.
• SEO – ensuring your website is optimised for your keywords is vital when driving traffic to your website.
• Content - creating content like blogs can prove to be very effective

The above are just a few marketing strategies you can utilise to drive more traffic to your website. There is no ‘one solution’ and it certainly won’t just happen. Gone are the days when you can launch a website and hope traffic arrives, you have to be active, and you have to make it happen.

4. Is it responsive?

Most people are viewing your website not on their computer or laptop but instead on their mobile phone. It’s 100% vital that your website is fully responsive. It must work perfectly on a mobile phone. Too many business owners view their website on their laptop and view it from that perspective only. If anything, you must review your website on mobile first as this is how most of your potential customers will view it.

Ensure that your website works perfectly on mobile and that it views exactly as you want it to.

5. How long does it take to load?

The speed of your website is becoming vital to its success for two key reasons.

1. Google put great importance on the speed of your website, and this can impact your ranking
2. People won’t hang around if your pages are taking an age to load

Ideally, you need to look to see your website pages load in under 5 seconds, but you should be aiming for under 3 seconds. There are several things you can do to speed up your website if it’s taking too long to load. Often it can be down to image sizes, videos, plugins, or a lack of quality hosting but there are many other reasons that might need professional input.

If your website is loading slow and you need our team to take a look, contact us here.

6. Does it win you more business?

When it boils down to it, 99% of business owners want their website to win them more business. It’s ok having a website and it looking pretty but we want it to win us more business. We want more clients and customers to find us online. The above 5 points will all help with this but here are a few things you can do to help your website win you more business…

• Ensure your website has customer reviews and testimonials
• Plenty of good call to actions
• Straight forward and simple navigation
• Transparent pricing
• An SEO-friendly site
• A clean website

Take a look at your website and ask yourself the above 6 questions. Be honest and be brave in your answers and ensure that your website is not just existing but helping you achieve your business objectives.

Choose Purple are an award-winning web and marketing agency. We build and design websites for businesses across the UK. If you would like us to take a look at helping grow and develop your online presence, we would love to hear from you here.