The 5 C’s To Successful Social Media For Your Business

December 7, 2023 / Justin Widdop

In today’s digital age, social media has become an essential platform for businesses to connect with their audience, increase brand awareness, and create more leads. However, simply having a social media presence is not enough. The days of just existing on social media are well gone. To succeed in a profitable social landscape, you need to embrace the 5 C’s to social media success.

Let’s explore these 5 elements and see how they can help elevate your business’s social media strategy.

1. Consistency – If You Give Up, You Lose

To succeed at anything in life, you need to be consistent and social media is no different. If you want to get results from social media that see your business benefit, then get consistent.  

Regularly posting content on the right social media channels will establish your brand’s presence and build trust with your target audience. Our advice is to create a content calendar each month and stick to a consistent posting schedule to ensure you remain visible and in front of your potential clients. Remember, giving up on your social media efforts can result in missed opportunities and a lack of results.

2. Creative Content – You Have to Mix It Up

To stand out on social media is becoming more and more difficult. There is no question that social media is a crowded space, so you have no option but to be creative with your content. We would always encourage you to experiment with various formats such as photos, videos, infographics, and user-generated content. You cannot just do the ‘same old, same old’ week after week – it will not cut it!

You need to engage your audience with creative and captivating content that aligns with your brand’s unique personality. Make sure you maximise the likes of stories and reels on Instagram and Facebook as this helps to add personality and creativity to your marketing.

Mixing up your content keeps it fresh and exciting and will keep your audience coming back for more.

3. Calls to Action – Make People Take the Next Step

Your social media content should not just be about obtaining likes and comments. These sorts of results may help you feel better about yourself but if they don’t bring more business in then what is the point?!? Certain social posts must prompt your audience to take the next step, whether it’s visiting your website, subscribing to your newsletter, or making a purchase. Incorporate clear and compelling calls to action (CTAs) into your more sales-based posts. Use persuasive language and provide a direct path for your audience to engage further with your brand.

4. Clear Content Pillars – Focused Content That Delivers

To maintain consistency and streamline your social media efforts you need to establish clear content pillars. These pillars are the key social types that you base your social content on. We suggest these 4 key pillars:

  • Social proof: social posts that show you are good at what you do
  • Educate and influence: social posts that show your industry knowledge
  • Real-time: social posts from real-life business experiences
  • Sales: social posts that sell your services or products

Defining your central content pillars ensures that your messaging remains focused and will help you remain consistent in your marketing.

5. Conviction Over Platforms – Don’t Dilute Your Brand

When it comes to your business social media, it’s better to focus on a few platforms where your target audience are most active, rather than spreading yourself too thin. Understand your audience demographics and preferences to determine which platforms are worth investing your time and effort in. Show conviction in your chosen platforms by consistently delivering highly engaging content that resonates with your audience.


Mastering the 5 C’s of social media is vital for driving success and building a strong online presence for your business. It’s so easy to get overwhelmed with what you should be posting and on what platforms but if you can apply these 5 principles it will help your business get more traction and more social success.


If you are struggling to manage your business social media, then why not outsource it to the Choose Purple team. We can manage your social media on a day-to-day basis giving you the consistency and quality that you need. Contact our team here.


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