Is your website performing for you or does it sit online and gather online dust? We come across so many websites that don’t achieve their potential and don’t play a part in the success of the business.
Naturally every business wants to grow and therefore every business needs to generate new leads and your website should be helping you do this. So, what are the hallmarks of a successful website? What does your website need to do to play a part in the success of your business?
1️. Make visitors want to hang around
The success of a party can easily be defined by how many people are still hanging around at the end of the night. The same can be said for your website.
Are people staying on your website and finding out more about you or are they simply coming on and then bouncing straight off? If your website is bland, a tad boring and all it does is feed the visitor the same old boring information then the chances are people come and people go. It’s your job to ensure people hang around.
The best way to find out how people are interacting with your website is by keeping an eye on Google Analytics. By monitoring the analytics on your website, you can see who is coming to your website, where from and most importantly how long they are staying for. If people are spending no time on your website, then it’s time to act.
2. Lead visitors to interact in some way
You don’t just want eyeballs on your website, you want interaction, this is a much better goal. The more interaction you can get from your visitors, the more chance there is of them doing business with you, whether now or in the future.
Here are some things you can add to your website to increase interaction:
3️. Compel visitors to check out a variety of pages
If someone decides to move from one page to another on your website this shows that they have an interest in who you are and what you do. It’s the job of your website to stimulate their interest, so they move their way through your website.
Different people take in information in different ways. Some people like to read information whilst others just want to watch a quick video which tells them all they need to know. Make sure your website pages allow for different people. All text and no images or videos will turn some people off immediately. Then again, all video and no text will alienate others. It’s important you have a website that allows for the differing people that will visit your website. If you can do this, you will get more interaction from a range of different website visitors.
4️. Ensure there is no room for frustration
There is no question that people generally want what they want, and they want it now. It’s absolutely essential to the success of your website that you remove all obstacles on your website.
Anything that is preventing people from…
… is a big problem. You simply have to make it easy for people to do what they want to do.
Ensure your website removes all frustration and some simple tips for this are:
5️. Impress visitors with the design
Looks aren’t everything but they certainly do matter.
The design and style of your website is not the only priority, but it’s one key factor. Seriously, who wants an old and outdated website! Your website is your online shop window to the world – make sure it impresses.
Don’t be obsessed by looks because there are many pretty websites out there that achieve nothing, but you certainly want to ensure your website is attractive. When your potential customers come looking it is important that they like the look of your shop window or else they might never come through the door for a closer look at how you can help them.
If you can wow your potential clients with an impressive, creative and modern website you have removed one obstacle to sale immediately.
6️. Make visitors want to tell others about it
Imagine if people were bragging about your website, saying how much they loved it and how easy it was to find what they wanted. This should be the aim for your website.
Have a website that impresses, makes you proud and gives your competitors something to seriously think about. If you can cover the points addressed in this blog post, then you can have the website you have always dreamed about and people will tell others about it.
7️. Give reasons to remember it
You have much more chance of getting referrals for new business if your website is memorable.
Here are some tips on how to create a memorable website…
8️. Teach something new
They say that every day is a school day so maximise this on your website. You need to be showing that:
One of the ways to do this is to ensure your website educates your audience.
If you are having an operation, I am guessing you want an expert to perform that operation. If you are having your car fixed, I am guessing you want it fixed by an expert. Well, the same can be said for what it is that you do. People want to use experts. With this in mind it’s important that your website is showing you are the experts.
Some things you can include on your website to do this are:
No longer is your website just an online brochure it also needs to show that your business is knowledgeable and the experts at what it is that you do.
Choose Purple are a website design agency located near Sheffield in the UK. We design and build websites for clients all over the world focussing on helping get the best results possible. If you would like to contact our team to discuss your website, you can do this here or alternatively you can get a quote for a new website here.