As more than 50% of people are now searching for their next supplier online, getting the name of your business out to search engines is vital to your success. We all know if our sales are not increasing then trouble is heading our way.
SEO can be a complex matter but there are some simple SEO steps that we can all take to help our business rank higher on the likes of Google and Bing. Here are 5 steps that you can take today.
One of your first SEO priorities is to research what words potential customers are typing into search engines to find your business and of course, your competitors. Depending on your industry and how competitive it is will make a difference regarding the chances of you appearing high in search engine rankings.
For example, if you are a hairdresser in London and want to appear on Google based on those keywords, the competition will be huge. However, if you specialise in cutting mens hair in Rotherham you have much more of a chance.
Your main focus is to research and then do all you can to be found for these search terms. This is where you may need an expert to help.
Getting a local Google+ page for your business is an absolute necessity. It allows you to give Google information about your business including a map, business information and contact details. Plus, your customers will be able to leave reviews letting everyone else know how great your business is.
Once you get a page in place it will almost immediately increase your chances of being found locally through Google.
You can create your page here
As much as people are searching on the likes of Google and Bing they are also active on social media. Platforms like Facebook, Twitter, LinkedIn and Instagram are buzzing with businesses hoping to get their name out to the masses.
It can often seem like a crowded marketplace but to get your name heard you have to be active. Ensure that all your social platforms include a bio, your location and your website URL. Also, do make sure that this information is consistent across all the platforms you are using.
Social media is becoming more and more crucial when it comes to SEO.
People are now searching the web on their mobile phone just as much as on a desktop computer so you have to ensure your business is mobile friendly.
Is your website responsive? In other words, does it look like it should do on a mobile phone and tablet? If people visit your site and it does not appear correctly or they are having to zoom in and out they will soon lose patience. Having a responsive website is a must for your business.
Give attention to mobile!
Getting your website to appear high in rankings is very much about ensuring there is lots of high quality content on your website. Search engines now put priority on the text and wording you use on the actual pages more than what is in the back part of the site.
Once you are aware of your keywords try and use these within your website content. However, make sure the content is naturally written and not manufactured just to include your keywords.
Also, make sure you have a contact page which includes all your local contact information, this is important for all local businesses.
So, there are our 5 simple SEO steps you can take to get started and you can start them today. If you need help implementing these simple SEO steps our team is on hand to help your business get found online. Contact us or call us on 01909 478622 and we can discuss your options.