5 Reasons You Need To Outsource Your Social Media Management

January 3, 2017 / Justin Widdop

Social media has never been bigger! We may not always understand it, have time to use it or even know all the benefits but there is one thing we all have in common – we know we need to be utilising it for our business.

As a company that works with clients across the globe on social media strategies and management we hear clients confirm the above to us every single week. There is hardly an industry on the planet that cannot utilise the power of social media to help grow and develop their business. If done correctly it can add much value, the question is, are you reaping the potential benefits?

If you are struggling to manage your business social media, here are 5 reasons it might be time to consider outsourcing your social media management.

  1. Professionals normally know better

    Multiple thousands of sports fans think they know better than the professionals every weekend. They sit in the stands and bark commands and opinions at professionals fully believing they know better (I should know; I am one of these people). The truth is, we don’t know better. Fans get to see their favourite sports teams for a couple of hours each week and can only make conclusions based on that small window of time. The professionals work together day by day seeing everything that fans don’t. All the details such as attitude, form, diet, injury and personal drive all have to be considered. Only the professionals get to see and know these details. They know better!

    When it comes to social media management, the same applies. We can all have a go at social media and shout from the side-lines what we think we know or what we have read in a recent blog but the truth is the professionals know best. When you hand over your social media management you hand it over to people who do this day in and day out. They know what works and what doesn’t. They see trends, content, latest news and updates. They have the knowledge to make it work because they are the professionals.

    Just like you are the professional in what you do the same applies to social media management.

  2. Your time is precious

    There are never enough hours in the day. No matter how organised we get, how many to-do lists we create and how many productivity apps we download time is always our greatest challenge.

    As someone who is involved in the running on a business it is doubtful that you have much time to spend on managing your business social media accounts. You may get chance to post now and again but to be able to achieve some sort of consistency it will no doubt be a bridge too far.

    When you outsource your social media management you free up that time and hand it over to people who do have the time. They can ensure it receives the time it needs to get the results you just don’t have time to get.

  3. Focus on your strengths

    If you are reader of business books and content it won’t be long before you read an article on the subject of soaring with your strengths and outsourcing your weaknesses. We believe in this principle.

    The more time you focus on what you do best the more you will grow and develop your business. If you are spreading yourself too thinly then eventually your company will pay the price.

    As part of your commitment to focusing on your strengths hand over your social media so it is one less thing that will slow your business growth down.

  4. It is cost effective

    The truth is you can pay mega bucks to outsource the management of your social media but you don’t have to. If you shop around and speak to some potential suppliers, then we guarantee you will find a successful partner to work with.

    Of course, the costs will depend on your requirements and the level you want to go to but whatever your needs it can and will be cost effective. Not only is it saving you time on salaries that you would pay internal staff but you should also be getting a return on your investment.

  5. Consistency

    One of the failures for many businesses when it comes to their digital marketing is their lack of consistency. They start strong but before long other priorities come to the fore and things like social media go to the bottom of the list.

    We speak to many clients who had the best of intentions. They were going to be posting every day, writing a blog a week and producing videos but the reality is they don’t have enough time and these plans are not sustainable until the decision is made to outsource.

Here at Choose Purple we manage social media campaigns for a range of clients from across many different industries. We have a number of packages that we offer but also put together cost effective bespoke packages based on requirements. If you would like to discuss your social media requirements with us do make contact with our team.

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