5 Marketing Musts for EVERY Business

April 25, 2017 / Justin Widdop

With so many digital marketing options available for your business, it is important that we all ask which digital marketing methods are necessities for our business. Which will work? Which will get your business brand in front of your target audience? It’s important that you ask the right questions because unless you have a never ending pot of cash in place, you can’t do everything!

It is easy to throw money at all available digital marketing options and achieve nothing so understanding what will work for you is vital to your future business growth.

With this in mind, here are 5 digital marketing musts that every business must consider.

  1. A stand out website design

    Your website is your window to the world and is the most important part of your digital marketing. You would say that I hear you say, allow us to fight our corner.When people want information, they turn to Google, its most people’s first port of call. So when people are looking for a business from your industry, where do they turn? They turn to Google just like I do and just like you do. Your mission should be that when they do, they find you. Then when they find you, they are faced with a website that is focussed on converting them into a customer. That is all about your website design. Make sure you get it right (to help here is a recent blog on 3 things your website needs to maximise).

  2. An active social media presence

    You can run but you can’t hide. Social media is everywhere and your potential clients are using it, the question is, are you reaching them?

    Social media has never been more popular than it is today and your business needs to embrace it. It can be a little daunting, what do we post, how often do we post, how can we generate leads? All relevant questions that need to be answered.

    There are many reasons why you need to be socially active but here are a few for you:

    • You will reach people you are currently not reaching
    • Helps with your website SEO
    • Another way customers can connect with you
    • Drives traffic to your website
    • Distributes important content and news
    • Valuable customer service tool
    • Your competitors are using it

    Don’t be left behind and get active on social today. We have a website dedicated to our social media services, which you can see here.

  3. Email marketing

    Email marketing is a popular marketing method used by many to promote their business to their customers on a regular basis. Compared to other marketing options email marketing can be very cost effective and is excellent for getting your brand in front of the people that need to see it.

    If you have yet to step into the world of email marketing then this is something you should seriously consider. You can start by using free software like Mailchimp. Simply start adding your contacts, design your email and away you go. However if you want a really professional job doing you may want to ask a company like ours to design your marketing campaign or newsletter for you.

    You can then add sign up boxes to your website so when people sign up, they are added to your list and they will start to receive you emails when you send them out.

    Email marketing is great for generating leads and reminding people that you are there and ready to do business with them. Also, what is really great about email marketing is that you can actually see the results you are getting. How many people opened the email, who opened it, how many times and so on? You really can see if it is working for you.

  4. Video

    More and more of our clients are turning to us to add video to their marketing efforts and that is why we have included it in the list.

    Video marketing is huge and for little investment, you can get excellent results. There are very few marketing methods that you can implement which are as impacting as a professionally put together video.

    Read this recent blog by us on why you should include video in your marketing.

  5. Blogging

    We hear it all the time, “I have no time to blog”. Whether that is the case or not is up for debate but then in the next breath we hear, “Why am I not getting enough enquiries” or “why is my website not working for me?”.

    Yes, blogging does take time, it is not an instant results method but it does work. Here is why you need to blog:

    • It shows you know what you are taking about
    • It helps with your website SEO
    • It provides excellent content for your social media posts
    • It generate more traffic for your website
    • If starts to demonstrate you as an influencer in your industry

    If you know you need to start blogging but don’t know where to start here are some of our tips to help.

If you need help with any of the above then our team are here to help. Whether website, social media, email, video or blogging we have an excellent team of professionals who can advise you on the next steps. Contact us today to discuss how we can be of assistance.

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